BRAND STORY
When you reveal your true self, you open the door to possibility; a place where every outfit becomes a new opportunity to engage in the world around you. An opportunity to express yourself, your way, and live your life unrestricted.
All too often, women are asked to conform to the norm. But why should you? You should be free to be the genuine you! It’s time to make your moment. It’s time to wear that outfit. Whether it’s the low-back little black dress to a party, a fitted suit to a big interview, a pair of postpartum jeans, athletic wear that needs an extra boost, or a white dress on your big day, our comfortable shapewear is designed to fit any style, for any occasion, so that you can express yourself and live free.
When you put on AFZ shapewear you are putting on the ability to live your life to the fullest, laugh with friends, and be totally free to express yourself! Women have been using AFZ to define their lives. In a world asking you to fit in, it’s time to stand out. It’s time to put you on display.
BRAND VALUE
Inclusive.
We support women of all backgrounds, shapes, and sizes to express their unique styles to the world.
Innovative.
We act with courage and creativity to make all the right flex in all the right places.
Reliable.
We listen to what you really want. Your concern is our first priority.
Sustainable.
We make you feel good while doing good through dedicated sustainable practices.